Ann Lee Gibson advises law firms on projects and issues surrounding new business development. She consults with firms and trains and coaches lawyers in the areas of high-stakes competitions, sales presentations, and competitive intelligence. She also works with firms that want to grow strategically by helping them develop competitive intelligence and proposal systems.

Since Ann began her consulting practice, she has helped law firms compete for and win nearly US$800 million in new business.

When she was in-house, Ann worked with law firm leaders and lawyers to identify and respond to business development opportunities. She and the marketing departments she led developed winning proposals and other materials for use with prospects and planned and coached lawyers’ sales presentations. Beginning in the early 1990s, she led client satisfaction feedback programs and facilitated client feedback panels.

She has authored dozens of articles on new business competitions, competitive intelligence, and the changing legal marketplace.  Her writings have been published in The National Law Journal, Marketing for Lawyers, Strategies, California Daily Journal, and the American Bar Association’s Law Practice. She and her work in competitive intelligence for law firms have been profiled in The ABA Journal.

Ann speaks regularly at law firm retreats and at legal industry conferences and seminars, including those of the Legal Marketing Association, the Marketing Partner Forum, and the CMO Forum. She facilitates conversations among corporate general counsel and law firm management who gather to discuss issues of importance. She blogs on law firm competitive intelligence issues at 

In 2006, Ann was inducted as a Fellow into the College of Law Practice Management. In April 2009, she was inducted into LMA’s Hall of Fame. This lifetime achievement award honors individuals who have made extraordinary contributions to the legal marketing industry. It represents the highest levels of experience and leadership in legal marketing. 

Her book, Competitive Intelligence: Improving Law Firm Strategy and Decision Making, was published in late 2010 by The Ark Group/Managing Partner Magazine in London.  It can be purchased here

Ph.D., The University of Texas at Austin, 1973
Educational Research and Program Evaluation

B.S., Mississippi College, 1968
Chemistry, German

Johannes Gutenberg Universität, Mainz, Germany, 1966-67

Gibson, Dunn & Crutcher, LLP, 1996-97

Nossaman, Guthner, Knox & Elliott, LLP, 1991-96

Faculty, Annual Conferences
1999, 2000, 2001, 2003, 2004, 2005, 2006, 2008

Research Committee
Member, 1998-2005

National Board of Directors
Member-at-large, 1998-2000

Co-chair, 1998 National Conference
Los Angeles, California

Los Angeles Chapter
Vice-President, 1993-94

Member, Law Practice Management Section

Editorial Board, Marketing Editor and Columnist, Law Practice Magazine, 2002 - present


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